While most incentive and recognition awards arrive anonymously into the home, The Container Store recognizes the importance of the box itself. In this case, The Container Store is using this valuable real estate to communicate its values to customers. We can’t understand why and how so many companies ignore all of the research and refuse to recognize the power of packaging to make a meaningful statement to recipients. After all, these are people who most likely have demonstrated loyalty or commitment. Yet most companies see nothing wrong with delivering rewards in retail or nondescript boxes into the homes of their top performers with, in many cases, not the slightest bit of personalization.

Multiple research studies indicate that it’s the way awards get presented that has as much impact as the award itself.

Container store3

The Rewards & Recognition Expo and University, April 27-28 in Orlando, provides a great opportunity to learn about the art and science of engaging rewards and how to maximize their impact and return-on-investment. Registration to both the R&R Expo and R&R University is complimentary to management at companies that buy or recommend the use of rewards and recognition programs to corporations as part of incentive, recognition, loyalty, or other engagement programs. For more information, go to www.randrexpo.com



Written by Bruce Bolger